by Erin Bishop
The secret is in the copywriting. And I don't have to tell you, that writing copy for Etsy is hard work. I used to spend hours on trying to craft the perfect description for my Etsy Listings. Even after reading blogs about what to do, it was still difficult. It wasn’t until I wrote my own personalised guide that it became much easier. Now I can write about three in the same time that it use to take me to write one.
Write What They Want to Know
This is the easiest part of the listing and where you should start. You must have the product and measuring tape in front of you while you write. This maybe more difficult than it sounds if your desk is as cluttered as mine is.
Start by describing the product from more general bits of information to the more methodical. Describe what the product is? What is the predominate color of the object? How big is the object? Is it the size of a box of cigarettes? A mini fridge? Or a Bread Box? What’s the general shape of the object? Is it a cube? Does it look like a crescent moon? Or does it resemble a heart? What type of leather is it made out of? See how’s that’s very specific to my needs and may not fit yours? What other materials were used? And the best for last, What are the dimensions?
Write What you Want Them to Associate Your Product With
This is where I write some of my most, “you gotta be a fan to appreciate this” jokes. Because Leather Works by Willow is run by a couple of geeks, who make items for other geeks, this is where you should let your geek flag fly. I will start by establishing for myself if not my audience what universe this item belongs in. If it’s Star Wars inspired I can pull references from the Movies, the TV shows, and the books, but the movies are the main thing that everyone knows. That isn’t always the case though for example Harry Potter Fans and I mean Fans, have all read the books, you can reference things that movie watches would scratch their heads about, if you can defy this please feel free to call me out. The second paragraph should be as inside joke as it can be, without alienating the base of fans from that given universe.
When Is It From? A bygone era? Modern? Or from a dystopian future? These Questions help me craft the type of language I will use. The following questions I will combine for three inhouse universe places, activities being performed, and what you might be wearing or who you might be hanging out with.
Do you take it to the desert? The beach? Underwater? Magical forest? What activity are you doing? Climbing Mts? Having Tea with a Friend? Performing Aerial Acrobatics? What Outfit Does It Go With?
For example: Use this “Star Wars Inspired Cowboy Rig Hip Bag” to hold your lightsaber while you’re riding a tauntaun through that distant mountain range on reconnaissance. This “Deadpool Pocket Wallet” is just the thing to hold some spare cash close to you so that you can always pay your cab fare. I reckon’ that this “Mal Reynolds Holster with Belt” will help hold your backup piece at the ready, incase something goes wrong on the job, like it always does.
Write About Yourself
Now that I have this outline formed to fit my needs, I find writing this section to be the most difficult. Where Did You Make It? How Long Did It Take You To Make It? Who Worked On It? These are simple questions and could have simple answers. But all the answers seem so impersonal, especially when you consider that this section is dedicated to being personal. I always try to add something about how long I or Willow has loved that particular ‘verse. How it kills us that Star Wars has a movie called The Last Jedi, and Luke wants to disband the Jedi Order, because all we’ve wanted to do since we were kids, is go up and become a Jedi, even after seeing the prequels.
Please leave a link to your own Etsy shops. And share what some of your struggles have been. Also if you want to tell me how I can write listings descriptions better please feel free to criticize, or share what you've done.
I started crafting out of leather in 2011, and now I am making it my life's work. I am writing this blog to help myself remember some of the small steps in past projects, sharing my triumphs and failures, as well as my love of leather.