by Erin Bishop
First and foremost, the term small business is being used so frequently that I believe that one must first clarify what they mean by “small.” So, what is a mirco-business? A mirco-business is company that has one or two people working for it and that it is not physically located at a shop, but is a booth, a website, or a corner of a local consignment shop. In other words really small.
There are many things that an owner of micro-business must constantly juggle and attempt to balance: pure supplies vs finished products, saving for bigger equipment vs buying supplies, working vs free time, and last but not least physically building and socializing. Word of mouth is the best way to get known, but what do you do if no one is talking about you? Start a conversation through social media. If you have a business and haven’t started at least one social media account for the business, follow these three points for success.
Once you have these basics down and you feel comfortable, it’s time once again to become uncomfortable. Branch out into new social media sites, start blogging, join groups, and make new goals. Your business isn’t growing if you aren’t reach out and exploring new avenues. Don’t be discouraged by others or feel like you aren’t measuring up, no one knows your life or your micro-business like you do.
I started crafting out of leather in 2011, and now I am making it my life's work. I am writing this blog to help myself remember some of the small steps in past projects, sharing my triumphs and failures, as well as my love of leather.